York & Cooper

New logotype, identity, range of stationery and brand assets for independent opticians York & Cooper.

Being well established and known for traditional quality and service, it was key these qualities were reflected across the re-brand. The new identity retains an established feel through the use of a more traditional serif typeface and playfully reinforces the business activity through the inclusion of a subtle spectacle bridge.

York & Cooper independent ophthalmic opticians logotype York & Cooper identity part
York & Cooper Opticians letterhead