Although Citrus is just the two of us, we treat our own promotional pieces like external work.

Through the production of various ideas, identities, brand assets, communications and all the ‘stuff’ that doesn’t as yet have a defined role, we refer to as potential-in-waiting.

We don’t limit the scope of our own work through the filter of ‘what we did before’—we’re always open to where a collaborative, experimental or a random 3am idea could lead us.

Forget Gordon Gekko—it’s design that never sleeps!