Potkansky Couture

Development of a full identity suite and marketing collateral for the Savile Row new arrival. Short of the provenance many Savile Row residents have, the client wanted to create an identity that delivered a historical appearance in the form of a heraldic crest/coat of arms.

We designed a broad range of print, advertising and digital materials, including packaging for press-pack launch, garment labels, brass plaque/exterior signage, copywriting, press adverts in the Financial Times and magazine ads in GQ and BMI Voyager in-flight.


Potkansky Couture | Savile Row Crest identity Potkansky Couture | identity/branding parts
Potkansky Savile Row brand parts Potkansky Savile Row hot foiled stationery set Potkansky Savile Row hot foiled stationery detail Potkansky Savile Row in-flight airline magazine advert Potkansky Savile Row showroom sub-brand marketing/advertising cards Potkansky Savile Row showroom brand/marketing imagery
Potkansky Savile Row flocked marketing pack/catalogue 1 Potkansky Savile Row marketing pack/catalogue spread Potkansky Savile Row marketing pack cover detail
Potkansky Savile Row tailoring couture website Potkansky Savile Row website gallery tailoring suit Potkansky Savile Row tailoring couture website showroom Potkansky Savile Row website gallery couture dress
Potkansky Savile Row brass building Plaque Potkansky Savile Row press pack foil label Potkansky Savile Row press pack scarf gift Potkansky Savile Row press pack scarf embroidered label detail Potkansky Savile Row embroidered garment label and catalogue emboss detail