Juan Lera

We developed an identity and clothing graphics for incorporation into garments for the Juan Lera/JL ‘exquisite tailoring’ collection.

The sabre-like logo was designed to symbolise the symmetry and cutting of clothing patterns. Sub-brand graphics were also developed—all balancing the focused tailoring of ‘couture’ against ‘urban leisure’ diffusion ranges.

One of the flocked designs was featured in a photo shoot with Shirley Manson of band Garbage.

Shirley Manson Photography: © Richard Croft/K2/KATZ


Juan Lera identity couture & contemporary fashion, London Juan Lera identity/collection parts
Juan Lera garment graphics for Shirley Manson magazine feature Juan Lera garment graphics detail Shirley Manson magazine feature Juan Lera garment graphics for flocked design Textile graphics for Juan Lera wool dress