Potkansky Couture
Development of a full identity suite and marketing collateral for the Savile Row new arrival. Short of the provenance many Savile Row residents have, the client wanted to create an identity that delivered a historical appearance in the form of a heraldic crest/coat of arms.
We designed a broad range of print, advertising and digital materials, including packaging for press-pack launch, garment labels, brass plaque/exterior signage, copywriting, press adverts in the Financial Times and magazine ads in GQ and BMI Voyager in-flight.



















