Fansport

New brand name, logo and brand assets for a marketing campaign to raise public awareness of a match-day travel service for supporters. Created to support LCFC’s planning application to build a new stadium (King Power) and demonstrate it’s commitment to not significantly increase match-day traffic after moving from its Filbert Street ground.

Fansport was conceived from the fusion of key elements identified as: sport, transport, fans, support and transfer. The final design required supporting marketing collateral to reflect the innovative and dynamic link between sport and travel for related sub-brands, stationery, internal and external print marketing, press packs and promotional products, copy strap lines and advertising, stadium signage, vehicle livery and website.


Fansport identity sport, entertainment, venue and event travel Fansport Park & Ride identity
Fansport identity & naming branding Fansport Park & Ride identity and branding Fansport LCFC membership card
Fansport Leicester City Football Club LCFC print brochure Fansport Leicester City Football Club LCFC print brochure detail
Fansport match-day transport service bus livery advertising A Fansport match-day transport service bus livery advertising B Fansport match-day transport service bus livery application/production detail Fansport match-day transport service hoarding/billboard and stadium branding Fansport match-day transport service adshell poster advertising