New brand name, logo and brand assets for a marketing campaign to raise public awareness of a match-day travel service for supporters. Created to support LCFC’s planning application to build a new stadium (King Power) and demonstrate it’s commitment to not significantly increase match-day traffic after moving from its Filbert Street ground.

Fansport was conceived from the fusion of key elements identified as: sport, transport, fans, support and transfer. The final design required supporting marketing collateral to reflect the innovative and dynamic link between sport and travel for related sub-brands, stationery, internal and external print marketing, press packs and promotional products, copy strap lines and advertising, stadium signage, vehicle livery and website.